Digital Analyst

Company Name:
Acara Partners
Position Type:
Acara Partners, a leading national consulting, communication, marketing and advertising firm located in Branford, Conn., is seeking a
digital analyst to join our dynamic team. This position will help manage, run, and optimize AdWords campaigns and a variety of other digital initiatives, under the supervision of the lead digital analyst and director of digital communication. Other digital initiatives will include SEO, Facebook campaigns, keyword research, analytics, and reporting. There also will be some interaction with clients when necessary, and this position will work closely with the web design team and marketing account managers to ensure appropriate implementation of digital campaigns.
Other activities include:
- Keeping a thorough record of all SEO activities for both internal and external reporting purposes
- Taking account calls when and where needed to discuss AdWords and SEO activities
- Using Rankwatch to track organic keyword rankings in the SERPs
- Calling Google to figure out AdWords, Analytics, business listing, or other related challenges
- Tracking goals and using the Google Analytics tool to monitor clients' website traffic, making adjustments and recommendations when and where needed
Monitoring, optimizing, and reporting on clients' online listings

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